Kanpai! How to Order a Beer in Japanese Like a Local
Japanese Phrases to Know Before Ordering a Beer
When planning a trip to Japan, it’s advisable to refresh your language skills, particularly if you’re interested in enjoying a beer. The ability to order a beer in Japanese can enhance your bar and dining experiences. “Biru o kudasai,” a convenient phrase to keep in mind, means “beer, please.” With this expression, you can easily communicate your desire for a refreshing beverage to the bartender or waiter.
Knowing how to order beer in Japan is valuable. You’ll encounter two common options: “Nama biru” (draft beer) and “bin biru” (bottled beer). To specify your preference, say “Nama biru o kudasai” for draft beer or “bin biru o kudasai” for bottled beer. Mastering these phrases ensures you enjoy your preferred style.

Understanding the Different Types of Beer in Japan
Japanese beer culture is a vibrant and diverse realm, offering a wide array of beer styles to cater to all discerning tastes. Among the favorites is lager, renowned for its light-bodied and crisp character, making it the perfect thirst-quencher for scorching summers. It finds delightful companionship with izakaya dishes such as yakitori and sashimi. Another prominent beer style is ale, known for its inviting fruity and malty flavors. In Japan, ales encompass a range from English-style pale ales to zestful American-style IPAs, providing a hoppy and pleasantly bitter taste adventure. These beers are often relished alongside hearty Japanese comfort food such as ramen and katsu curry.

Beyond lagers and ales, Japan is also known for its unique beer styles such as happoshu and low-malt beer. Happoshu, which translates to “sparkling spirits,” is a type of beer that has a lower malt content and often incorporates alternative ingredients like soy or pea protein. It is a popular choice for those seeking a lighter and more affordable option. On the other hand, low-malt beer is made using a smaller amount of malt and is suitable for those who prefer a less intense beer flavor. These styles are popular across various social settings, from casual gatherings with friends to formal business dinners.
Navigating the Japanese Beer Menu
In Japan, the beer menu can be a bit overwhelming, especially if you’re not familiar with the language or the different types of beer available. However, with some knowledge and confidence, you’ll be able to navigate the menu like a pro. One thing to keep in mind is that most Japanese beer menus will list a variety of styles, such as lagers, ales, and stouts. Be sure to take your time and read through the descriptions of each beer to find one that suits your taste preferences.
Another important aspect of navigating the Japanese beer menu is understanding the different breweries and brands. Japan is known for its wide array of beer producers, each with their own unique offerings. You’ll find well-known brands like Asahi, Kirin, and Sapporo, as well as smaller craft breweries that specialize in creating innovative and flavorful beers. Don’t be afraid to ask the server or bartender for recommendations based on your preferred taste profile, as they will be more than happy to assist you in finding the perfect beer to enjoy.
Etiquette Tips for Ordering a Beer in Japan

When ordering a beer in Japan, it is important to be mindful of certain etiquette tips to ensure a smooth and respectful experience. Firstly, it is customary to greet the bartender with a polite “sumimasen” or “excuse me” before placing your order. This simple gesture shows respect and consideration. Additionally, it is considered impolite to raise your hand or shout to get the attention of the bartender. Instead, it is best to make eye contact and wait patiently for them to approach you.
Another important etiquette tip is to pour beer for others before serving yourself. This demonstrates a selfless and considerate attitude towards your companions. It is also important to pour the beer correctly, holding the glass at a 45-degree angle while delicately pouring to create the perfect head. Avoid filling the glass to the brim, as it is customary to leave some space for the head to develop. By following these etiquette tips, you will not only show respect for the Japanese beer culture but also enhance your overall experience.
Common Mistakes to Avoid When Ordering a Beer in Japanese
When ordering a beer in Japanese, it’s important to be aware of common mistakes that foreigners often make. One common error is mispronouncing the name of the beer. Japanese has a specific phonetic system, and mispronouncing a beer name can lead to confusion or even a different brand being served. It’s a good idea to familiarize yourself with the correct pronunciation of the beer you want to order before attempting to do so.
Another mistake to avoid is forgetting to use appropriate honorific language when addressing the bartender. In Japan, there is a strong emphasis on respect and politeness, especially when interacting with service staff. Using honorific language, such as adding “san” after the bartender’s name or using “sumimasen” (excuse me) before placing your order, shows proper etiquette. Failing to do so could be considered rude or disrespectful. Remembering these common mistakes can help ensure a smooth and enjoyable experience when ordering a beer in Japanese.
Tips for Pronouncing Beer Names Correctly in Japanese
One of the challenges when ordering a beer in Japan is pronouncing the names correctly. It can be intimidating, especially if you are not familiar with the Japanese language. However, with a little practice and guidance, you can master the pronunciation of beer names like a pro. One important tip to keep in mind is to pay attention to the vowels in the Japanese language. Unlike in English, Japanese vowels are always pronounced the same way, making it easier to get the pronunciation right. For example, the beer brand “Asahi” is pronounced as “Ah-sah-hee” with each vowel having a clear sound.
Another useful tip is to break down the word into smaller syllables. Japanese words are made up of syllables, and by taking the time to pronounce each syllable individually, you can improve your pronunciation dramatically. For instance, the beer brand “Sapporo” can be pronounced as “Sap-po-ro” with each syllable emphasized. This technique allows you to focus on each sound and ensure that you are pronouncing it correctly. It may take a bit of practice at first, but with time and perseverance, you will be able to confidently order your favorite beer in Japanese without any pronunciation mishaps.
How to Signal the Bartender for Another Round
When in Japan and you’re ready for another round of drinks, it’s important to know how to signal the bartender without causing any confusion. In Japanese bars, the most common way to indicate that you would like another drink is by simply raising your hand and making eye contact with the bartender. This non-verbal gesture is widely understood and will let the bartender know that you’re ready for another round.
However, it’s important to note that in some izakayas (Japanese-style pubs), you may need to use a slightly different approach. Instead of raising your hand, you can simply place your empty glass on the counter in front of you. This is a polite way to indicate that you would like a refill, and the bartender will take notice and come over to serve you promptly. Remember, it’s always good practice to be respectful and patient while waiting for your next drink, as the bartender may be busy attending to other customers.
Exploring Popular Japanese Beer Brands
When it comes to popular Japanese beer brands, there are a few names that are well-known both within the country and internationally. One such brand is Sapporo, which was founded in 1876 and has since become one of the largest beer producers in Japan. Sapporo is known for its smooth and crisp taste, making it a favorite among beer enthusiasts. Another popular brand is Asahi, which has gained recognition for its light and refreshing flavor. Asahi beer is often enjoyed at izakayas (Japanese pubs) and is a popular choice for those looking for a refreshing beverage.
Moving on, another well-known Japanese beer brand is Kirin. Established in 1888, Kirin has a long history and is recognized for its high-quality brews. Kirin beer is characterized by its clean and balanced flavor, making it a go-to choice for many beer lovers. Additionally, there is the brand Yebisu, which offers a range of craft beers and is known for its rich and robust flavors. Yebisu beers are often sought after by those looking for a more unique and artisanal experience. Whether you prefer a light and crisp taste or a more full-bodied flavor, Japanese beer brands provide a wide variety to suit different palates.
Pairing Japanese Beer with Local Cuisine
When it comes to experiencing the true essence of Japanese cuisine, pairing it with the right beer can enhance your culinary journey. The rich flavors and delicate nuances of traditional Japanese dishes are perfectly complemented by the wide variety of beers available in the country. Whether you are indulging in sashimi, tempura, or ramen, there’s a beer to suit every palate. From light and crisp lagers to full-bodied and robust ales, Japanese breweries offer an extensive range of options to pair with local cuisine, ensuring a harmonious balance of flavors.
One popular pairing is sushi and sashimi with a refreshing Japanese lager. The light, effervescent nature of these beers cleanses the palate and provides a crisp contrast to the delicate flavors of raw fish. The clean, subtle bitterness of the beer helps to elevate the natural flavors of the seafood, creating a well-rounded and refreshing combination. Another delectable pairing is the savory and umami-filled grilled yakitori skewers with a rich and malty amber ale. The caramel notes and slightly sweet undertones of the beer beautifully complement the smoky flavors of the skewered meats, creating a harmonious and satisfying balance. So, next time you sit down for a Japanese meal, don’t forget to explore the diverse range of beers available to elevate your dining experience.
Immerse Yourself in the Local Beer Culture: Visit a Japanese Beer Festival
Japanese beer festivals are a fantastic way to fully immerse yourself in the local beer culture. These festivals celebrate the rich history and diverse range of Japanese beer, giving visitors the opportunity to explore and taste a wide variety of brews. Attending a Japanese beer festival allows you to learn about the brewing process, interact with passionate brewers, and discover new and exciting beer styles that you may not have encountered before. With lively music, delicious food, and a vibrant atmosphere, these festivals offer a unique and memorable experience for beer enthusiasts and casual visitors alike.
One of the most renowned beer festivals in Japan is the Sapporo Beer Festival, held annually in Sapporo, Hokkaido. This popular event showcases a wide selection of beers from local and international breweries. From light lagers to rich ales, there is something to suit every palate. The festival also features live music performances, food stalls offering mouth-watering Hokkaido specialties, and entertaining activities that add to the festive ambiance. Whether you are a seasoned beer connoisseur or simply curious about Japanese beer, attending a beer festival is a must-do activity to truly appreciate the depth and diversity of Japan’s beer culture.